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We are dedicated to empowering small businesses and artists through our tailored services. Below are selected case studies highlighting the transformative impact we've achieved in collaboration with our partners.
The Vibe Out
The Vibe Out
Community-Led Growth Through Experiential Strategy
Community-Led Growth Through Experiential Strategy
CONTEXT / CHALLENGE:
As NYC reopened for indoor dining in 2020, Queens Brewery needed to increase foot traffic, rebuild community engagement, and drive revenue in a competitive post-lockdown environment.
OUR ROLE:
Lead Strategist — owned end-to-end strategy, partnerships, operations, and execution.
STRATEGY & APPROACH:
Designed The Vibe Out as a recurring, community-first music series that blended live performance, cultural storytelling, and hospitality to transform the brewery into a destination—not just a venue.
EXECUTION & COLLABORATION:
Conceptualized and produced a 3-month recurring event series
Formed and managed a house band; scouted and coordinated performers
Led marketing and promotion strategy across digital and community channels
Oversaw end-to-end operations including programming, scheduling, and on-site execution
Partnered closely with the brewery to align programming with business goals
RESULTS & IMPACT:
Drove a 32% increase in bar sales during event nights
Increased repeat customers and sustained foot traffic beyond the series
Significantly boosted social media engagement and word-of-mouth visibility
Established the brewery as a community hub for live music and cultural connection
SKILLS & CAPABILITIES APPLIED:
GTM Strategy • Program Management • Partnerships • Community-Led Growth • Event Operations • Marketing & Promotion • Stakeholder Alignment
Track or Treat
Track or Treat
Zero-Budget GTM Execution for Creator Community Growth
CONTEXT / CHALLENGE:
Zodd Nation Studios approached Conscious Eats with an idea for a Halloween-themed producer event—but had no remaining budget, no venue, and just one month to bring the concept to life.
OUR ROLE:
Lead Strategist — owned end-to-end strategy, partnerships, marketing, and execution.
STRATEGY & APPROACH:
Designed a lean, community-first activation focused on partnerships and organic growth to deliver impact without spend. Anchored the event around a clear value proposition: a safe, accessible space for POC artists and producers to connect, collaborate, and transact.
EXECUTION & COLLABORATION:
Secured a venue at no cost by leveraging existing partner relationships
Built and launched a targeted 2-week social media campaign to drive awareness and attendance
Refined event positioning to emphasize collaboration, creative freedom, and local producer visibility
Coordinated logistics, programming, and on-site execution within a compressed timeline
RESULTS & IMPACT:
Increased event attendance by 20% despite a zero-budget constraint
Delivered a fully executed community event within 30 days
Enabled new connections, collaborations, and beat sales among local producers and artists
Strengthened Zodd Nation Studios’ presence and credibility within the local creator ecosystem
SKILLS & CAPABILITIES APPLIED:
GTM Planning • Partnerships • Zero-Budget Strategy • Community Growth • Marketing • Program Execution • Creative Problem Solving
Creative Sessions @ DISCOCAT
Creative Sessions @ DISCOCAT
Building Sustainable Creative Infrastructure
Building Sustainable Creative Infrastructure
CONTEXT / CHALLENGE:
Emerging artists often lack access to safe, affordable spaces to collaborate, create, and develop their craft—particularly without the financial burden of traditional studio fees.
OUR ROLE:
Lead Strategist - Owned vision, partnerships, space development, programming, and community growth.
STRATEGY & APPROACH:
Designed Creative Sessions as a sustainable, low-barrier creative ecosystem by combining partnerships, shared resources, and intentional programming to remove cost as a barrier to entry while fostering collaboration and mentorship.
EXECUTION & COLLABORATION:
Co-built DISCOCAT, a creative space and home studio, in partnership with local Jersey producer Big Chief Kilo
Secured donated equipment from artists and collaborators to fully outfit the space
Designed and hosted recurring creative sessions and intimate food gatherings to inspire collaboration and relationship-building
Curated a mentorship-driven environment focused on artistic growth, trust, and community care
Coordinated logistics and programming for artists traveling from PA, NY, and LA
RESULT & IMPACT:
Established a trusted creative hub serving a growing, multi-state artist community
Eliminated studio-cost barriers, enabling consistent collaboration and creative output
Strengthened artist networks, mentorship pathways, and cross-regional collaboration
Created a scalable model for community-led creative infrastructure
SKILLS & CAPABILITIES APPLIED:
Strategy & Operations • Partnerships • Community Infrastructure • Program Design • Resource Optimization • Stakeholder Management • Creator Economy
FUTURE STATE:
Exploring scalable programming models and partnerships to expand access to creative infrastructure across regions.
THE LISTENING LAB
THE LISTENING LAB
Empowering Emerging Artists
CONTEXT / CHALLENGE:
Emerging artists and producers often lack safe, affordable spaces to share work, receive feedback, and build networks. Brwnbox was transitioning from a dispensary to a wellness-focused third space, creating an opportunity to activate community and test creative programming in NJ.
OUR ROLE:
Lead Strategist — responsible for vision, partnerships, programming, space design, and community growth.
STRATEGY & APPROACH:
Built The Listening Lab as an immersive, low-barrier creative ecosystem blending intentional listening, collaboration, and experimentation. Designed the experience to feel both like a wellness lounge and a creative studio session, fostering trust and cross-pollination.
EXECUTION & COLLABORATION:
Hosted the sessions for artists to share works-in-progress and receive feedback
Partnered with Brwnbox to leverage their space as a hybrid wellness/creative hub
Integrated intimate experiential elements—music, CBD-infused tea, and curated atmosphere—to spark connection
RESULT & IMPACT:
Established a space supporting artistic growth and collaboration
Removed financial and logistical barriers for creators
Strengthened community ties, mentorship pathways, and Brwnbox’s visibility in Northern NJ
Created a replicable model for immersive, creator-focused experiences
SKILLS & CAPABILITIES APPLIED:
Strategy & Operations • Partnerships • Community Infrastructure • Event Curation • Program Design • Creator Economy
FUTURE STATE:
Exploring scalable programming models and partnerships to expand access to creative infrastructure across regions.
More case studies available upon request
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